Social Media Executive/Specialist (Full time)

Social media executives brainstorm, generate, and release content on each of a given company’s social media accounts. Many social media executives also oversee the work of other employees, including social media specialists.

Responsibilities

  • Manage various social media accounts of clients
  • Research and plan content strategy for social media campaigns by considering the latest trends
  • Develop and publish engaging posts that engage audiences and promote different brands
  • Collaborate with Videographers and Multimedia Designers to ensure that posts are engaging and ensure that images and videos are designed on time
  • Optimize content for publication across various social media sites
  • Schedule copy for release at optimal times and social media posts
  • Monitor user’s engagement with and feedback on every post
  • Build a community by engaging the audience with meaningful conversations and responding to their comments
  • Analyze and report on the effects of publications
  • Maintain a secure database of all login credentials
  • Remain abreast of changes to all pertinent social media applications
  • Explore the potential value of social media sites that are not yet in our repertoire
  • Connect with industry influencers for brand promotions

Requirements

  • Degree in marketing, communication studies, journalism, creative writing, or similar
  • Minimum 1 year experience as a social media executive at a similar company or equivalent
  • Expert knowledge of all leading social media sites, including their algorithms
  • In-depth understanding of the processes surrounding the creation and distribution of paid advertisements
  • Ability to create authoritative and persuasive texts
  • Flexible and engaging writing style
  • Knowledge of pertinent engagement metrics
  • Appreciation for novel insights and ideas

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